Home Made Hires Head of Business Development to Continue Build to Rent Growth

Jo Green, former Director of PRS & Build to Rent at LSL Property Services PRSim, to further develop Home Made’s business-to-business arm, following deal with Vonder Europe.

Home Made, the London prop-tech company changing the way people rent and let properties – today announces the strategic appointment of Build to Rent (BtR) expert Jo Green as Head of Business Development.

Green joins Home Made from prop-tech firm Ideal Flatmate where she was UK sales director, having previously held the role of Director of PRS and Build to Rent client services at LSL’s PRSim.

With over 20 years of business development experience, expansive expertise in the sector and in-depth knowledge of the Build to Rent (BtR) space, Green will lead the continued growth of Home Made’s business-to-business arm.  Green joins the prop-tech firm to further enhance its property portfolio, which already consists of over four thousand residencies. Home Made’s latest BtR development launched this year called Vonder Village in Brentford, where Home Made and Vonder managed to secure over 50% occupancy rate within only three weeks, achieving rental values 20-25% above comparable local rents.

Launched in 2017, Home Made – now the largest hybrid prop-tech rental provider in London –  is bringing trust back to lettings and improving the property rental experience for everyone involved by using a tech-first approach to reduce fees and increase transparency.

Jo Green, Head of Business Development comments, “I am hugely excited to be joining a company that is transforming the lettings industry with a unique model delivering unrivalled results. Home Made’s approach, underpinned by some ground-breaking tech, is reducing the time it takes to lease-up schemes and frequently over delivering on ERV’s. With so many letting agencies over promising and under delivering it is so exciting to join a company who has been testing and refining their model for over 2 years and can now bring actual transactional results to the sector. The value to BtR clients is huge and I look forward to working closely with Home Made and its partners to continue the impressive growth they have already achieved.”
Asaf Navot, Founder and CEO comments, “We’re on a mission to change the perception of the lettings industry, using tech to make finding the perfect tenant pain-free, transparent, fair, and more enjoyable. We’re delighted to welcome Jo Green to the Home Made team and know her expertise will be of great value as we continue to grow our B2B portfolio.”

For more information on the Home Made Build to Rent offering, please visit: www.home-made.com/build-to-rent

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